It's Valentine Season in Loveland, Colorado... and You are Invited!

By Melissa Shrader - Editor & Publisher, Loveland Macaroni KID, and Christen Reiner, Macaroni KID Lakewood-Littleton & Macaroni KID Denver Editor and Publisher January 20, 2024 The 78th Annual Valentine season is officially underway in Loveland. Festivities are scheduled throughout the month of February.

By Melissa Shrader - Editor & Publisher, Loveland Macaroni KID, and Christen Reiner, Macaroni KID Lakewood-Littleton & Macaroni KID Denver Editor and Publisher January 20, 2024

The 78th Annual Valentine season is officially underway in Loveland. Festivities are scheduled throughout the month of February.

Loveland’s Valentine Re-Mailing Program

"We are thrilled to mark our 78th year of sending love across the globe. Still today, the Valentine season remains enchanting in Loveland. There's no better way to propagate love, joy, and hope than through a heartfelt Valentine sent from the Sweetheart City. The designs and verses chosen this year embody Loveland's commitment to spreading love and kindness. It is particularly significant to continue sharing this time-honored tradition with the world, emphasizing that love is the greatest gift we can both give and receive." – Mindy McCloughan, Loveland Chamber President


The 2024 official Loveland Collector’s Stamp and Postmark 

The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office.  

For more information, check out Show Your Love with a Handstamped Valentine from Loveland.

2024 Collectible Valentine Card

The 2024 Valentine card, designed by Tiffany Villavicencio, features a beautiful landscape photo of the Rocky Mountains and Devil’s Backbone, located in Loveland, Colorado. Valentine cards can be purchased online for $12 (which includes the card, printing, processing, and postage) and will automatically go through the re-mailing program.  

If you will be in Loveland, you can pick up a card in person at the following retailers: Loveland Visitor Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet, Independent Financial (Cleveland Branch, Loveland Museum, Mail Mart, Rowes Flowers, and King Soopers.

Valentine Season Events & Experiences  


The Loveland Sweetheart Festival
February 10

Celebrate all things LOVE in the Sweetheart City at the 6th annual Loveland Sweetheart Festival, returning February 10th, 2024. Bring the family or your sweetheart for FREE fun in the Sweetheart City, including a day full of LIVE Ice carving and art and fire sculpture demonstrations, musical and dance performances on our community stage and our romantic headliners Spinphony at the Historic Rialto Theater.  Fun for the whole family at the Kids zone including oversized building bricks, outdoor games and even a community mural.  Don’t miss the Tunnel of Love, Food Trucks, The Palace of Sweets, The Sweetheart Classic 4-miler, the Little Miss Valentine and Little Mr. Cupid contest. The festival is an extension of Loveland’s 77+ year history in the nation’s Sweetheart City. The festival features something for everyone - families, couples and chocolate lovers, running lovers, art lovers, and forever loves.  Festival Hours 10am – 8pm,  Saturday, Feb. 10, 2024. 

Loveland Lights at Chapungu
February 1st - 18th | 5pm to 9pm

On February 1st, Visit Loveland will transition the lights from Winter Wonderlights over to red and pink and fill the Chapungu Sculpture Park with Hearts, Love photo ops, decor and a 30 minute light show set to your favorite LOVE songs. 

SPECIAL LIVE NIGHT on February 17th | 6pm to 9pm

New this year! Close out the Sweetheart City’s celebration of love with a special night under the stars at Loveland Lights at Chapungu Sculpture Park. Wander the love-inspired twinkle lights while being entertained by dueling pianos, wine samplings, beer tastings and more! Make it a night to remember with your love. 

The event is free and open to the general public, drink tickets for sale onsite for 21+ only.  


Colorado Eagles Hockey Sweetheart Game

February 14

The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game vs. the Bakersfield Condors. For the second season in a row the Eagles will host a game on Valentines Day and will feature fun for all at Blue Arena in the Sweetheart City. Enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.

Event will include:

  • Pregame Wedding on the Ice: 4pm 50+ couples will tie the knot or renew their vows on the ice of Blue Arena.
  • Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
  • Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
  • Take part in Northern Colorado’s Biggest Valentine Kiss during a stoppage in play.

Find out more by visiting the Colorado Eagles website.

Valentine Group Wedding
February 14

If you are seeking a unique and distinctive wedding affair and an unforgettable venue, Loveland's 8th annual celebration of commitment to love is the ticket. Couples have the opportunity to exchange or renew their vows in a communal setting on the ice before the Visit Loveland/Colorado Eagles Sweetheart hockey game on Valemntine's Day at Loveland's Blue Arena. 

The ceremony includes:

  • music chosen by guests
  • a personalized ceremony
  • commemorative photos
  • gift bags
  • special wedding cupcakes
  • a symbolic love lock for Loveland's iconic LOVE or HEART sculptures
  • a chance to win a huge gift basket
  • tickets to the Eagles game following the on-ice ceremony

Don't miss your chance to participate -- register here.


2024 Sweetheart Classic Race
February 10 | 2:30pm to 3:30pm

Featuring a brand new course that will take participants from downtown, in the heart of the Sweetheart Festival, off on a scenic tour, the Loveland Sweetheart Classic is a staple race in the Loveland community. Participants can run or walk the 4 mile race as an individual or as a couple.

Heartfelt Indulgences


2024 Loveland Valentine Wine

Sweet Heart Winery & Event Center will be featuring their annual limited release Valentine wine, a 2021 Malbec aged on French Oak.


2024 Loveland Valentine Coffee

The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2024 official Loveland Valentine coffee. Top of The Lake Coffee is proud to announce the 2024 sweetheart coffee flavor -- Vanilla Macadamia Nut. It will be sold at the Loveland Visitors Center.


2024 Valentine Beer

Grimm Brothers is thrilled to be brewing their annual Valentines Day Beer for the Sweetheart City, The Bleeding Heart 2024. This year they are going back to the beginning with a chocolate cherry porter, the flavor of the very first Bleeding Heart brewed back in 2012.


2024 Valentine Candy

Colorado Candy Company is proud to feature a heart shaped candy that is chocolate cherry flavored. This will be made ONLY for the sweetheart city and sold at Centerra Hallmark and Loveland Visitors Center.


Miss Loveland Valentine 2024 – McKayley Lane

Since 1962, Loveland has been selecting a Miss Loveland Valentine, and this year is no exception. We are proud to present McKayley Lane as our 62nd Miss Loveland Valentine. McKayley will represent the community of Loveland throughout 2024. Look for her this year in Loveland!  

No matter how you choose to celebrate Valentine's Day, you'll be sure to find the love in Loveland!

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