Son Comes Out To Dad As Gay In Viral McDonalds Commercial In Taiwan

A new Taiwanese commercial for McDonald’s featuring a gay son coming out to his dad has gone viral.

As of this posting, the video has racked up over 1.1 million views since being uploaded on the company’s YouTube page on March 4.

McDonalds brands itself as McCafé in Taiwan.

Meanwhile, AdWeek reports that the ad has been stirring up some anti-LGBT religious ire in Taiwan:

The Alliance of Taiwan Religious Groups for the Protection of Family is leading the incitement to boycott. “Even if you want to just take a leak at a McDonald’s bathroom, you can’t help but feel polluted,” a rep from the Alliance told local media. (What an odd thing to say to the press.) The rep also accused McDonald’s of “openly promoting gay issues” and miseducating children on sexual behavior.

[quote]McDonalds brands itself as McCafé in Taiwan.

I seriously doubt this. They may use McCafe for some kind of standalone coffee places, but I'm pretty sure they use the full McDonald's name EVERYWHERE for their restaurants.

We don't speak ching chong here on DL.

Wow, that commercial is more emotional than I thought. I have a small tear in my eye.

Thanks for posting this OP

Isn't Taiwan governed by China? Maybe not, I'm not clear on that. If so, this commercial is technically illegal according to this other DL thread:

[quote]China bans depictions of gay people on television

No r4 Taiwan is not governed by China that's Hong Kong but China still considers Taiwan to be part of China while Taiwan considers itself to be independent nation separate from China.

Nice sentiment, but a bit patronizing and twee for my taste. Then again, I can't say I know anything about culture or the acceptance of gays and lesbians in Taiwan, so hopefully this helps with where ever they are in their national process of acceptance.

Of course it's the religious Christian group protesting. Taiwan is an athetist country so they have no problem with gays. But the missionaries are converting people and those newly Christain people have problems with the gays.

R11, it's not just Christian countries who persecute gays and lesbians. Christ. How stupid are you? Ever heard of Iran? China? Myanmar? Cambodia?

China is an atheist country. They don't care if you're gay.

R12, what does your point have to do with the issue at hand? The issue here is that Christian groups are protesting a McDonald's commercial that the rest of the country has no problem with.

Religious groups are very upset over this McDonalds commercial.

[quote]China is an atheist country. They don't care if you're gay.

Really, R13? Perhaps you should let them know.. Right after you read this most recent story about how much they "don't care if you're gay". (I'm seriously amazed you can even read.)

Great ad. R4, read a book.

WOW McDondalds!!! Thank you ~ Beautifully done and touching moment... Son with Dad!!!!!!!!!!!!!!!!

R15 fucke 'em it 2016 get over it people!!!!!!!!!!!!!!!!!!!!!!!!

"I'm the end of the line, the end of the family line." That's more devastating than just going against the Bible (Taiwan has a mix of folk, Buddhist etc traditions anyway, everything revolves around fertility) . Any set up that's not part of the status quo has an extremely hard time breaking into the club. And straights always need someone beneath them to feel superior. Great acting, and directing of tones. It's not patronizing at all cos the forbidding patriarch IS the word of God there. The latte being the site of acceptance is uhm... Lol

The son is seriously hot. Anyone know the actor's name. WOW!

R16, both of you are talking about the PRC. Taiwan is ROC. Two VERY different animals.

If only the commercial, titled "Acceptance," were met with such tolerance. It's brewing up protests from Taiwan's religious community, AdWeek reported.

The Alliance of Taiwan Religious Groups for the Protection of Family is attempting to launch a boycott.

"Even if you want to just take a leak at a McDonald's bathroom, you can't help but feel polluted," an Alliance spokesperson told Taiwanese outlets, per AdWeek.

According to Shanghaiist, the group issued a statement that reads: "Because McDonald's is frequented by many children, it is especially important to oppose the promotion of same-sex behavior." The alliance also added that it "opposes all advertising that miseducates children on sexual behavior" and "rebukes and boycotts all enterprises that are polluting the next generation."

The Huffington Post reached out to McDonald's for comment but a response was not immediately received.

***SAD that places in this world act upon in this matter in 2016***

R24 agree such a moving and powerful moment

Taiwan is really progressive in terms of LGBT rights.

Taiwan is majority Buddhist and Buddhists tend to be tolerant and accepting.

Christians are a small minority in Taiwan and can be safely ignored.

Bravo McDonalds even though I don't eat their food!!!

The Facebook page of the cute boy, Joe Black/周賢忠 ［Zhou Xianzhong]:

It seems the cute son in the commercial has a brother who is openly gay

[quote] The kid is gorgeous

Taiwan is full of good-looking men. Unfortunately for me, they were way more interested in each other than this horny white tourist.

Why is Joe Black a public figure?

Sorry-- I don't get it. What does that mean on the cup... The sentence didnt make sense! Can some explain?

R33, the boy wrote "I like boys" on the cup because he was afraid to say it out loud. His Dad wrote "I accept that you..." Put the two fragments together.

As one who has for the last ten years lived in Taiwan I can say that unless you are their son or daughter most Taiwanese people don't give a rat's ass whether you are gay or not. Producing grandchildren is a duty that is not to be taken lightly. That is why the commercial showing the son and father is particularly poignant. Over the past few years there has been an aggressive anti-gay campaign led and financed by the same hate groups that fight gay rights in the United States. Those are the same hate groups that stir up anti-gay campaigns in Africa as well. The most recent Taiwan election resulted in the DPP (Democratic Progressive Party) winning both the presidency and the legislature. The DPP has long advocated for LGBT rights. We will see if they put their money where their mouth has been. I doubt it.

R32: he's an actor, therefore considered a public figure in Taiwan.

Joe Black Chou's Instagram:

I hardly consider being in a McDonald's commercial being a public figure. Does the girl in the I have a brain commercial put public figure in her facebook too?

I thought the dad was going to write the word "too" on the cup.

The dad wrote "Accept that you." Is he telling the son that the son should accept himself?

Or is he saying "I accept that you"? One missing word makes all the difference.

And to the poster who said isn't Taiwan just China - it certainly isn't. Even to the point that if China that still considers Taiwan part of the whole moves to annex it - there is treaty obligation with the United States to help defend Taiwan.

So in essence Taiwan is a sovereign state with the full faith and credit of recognition by the United Nations and the United States.

I hate myself for laughing and enjoying r42's entire post.

It would make a great porno flick ...with the dad and son getting on.

Good thing he's in Taiwan and not Syria.

The son says that he likes boys and the father is saying that he accepts his son likes boys.

No, that's not what happened, R47. The Dad wrote "Accept THAT you" which means he's telling the son that he needs to love himself. The son needs to accept the gay part of himself and love himself.

The boy wrote: '我喜歡男生' [I like boys'].

The father added: '我 ^接受你^ 喜歡男生' [I ^accept that you^ like boys'].

So the most straightforward interpretation will be: The father accepts the fact that his son likes boys, i.e. that his son is gay.

R50 Thank you I got it...some people just are so duh dumb

R50, can you write that out phonetically? Does it say Wo ai nan sen?

What does the dad write? Zhiang chen ni?

^^^^^^ R52 The father added: '我 ^接受你^ 喜歡男生' [I ^accept that you^ like boys'].

R52: here you go:

The boy: 'Wo xihuan nansheng.'

The father: 'Wo ^ jieshou ni ^ xihuan nansheng.'

Oh jieshou, that makes sense. What does bie keqi mean?

R54, ni shi tong shing lien, ma?

Hi r55: bie keqi = 別客氣 = don't mention/no trouble

Shide, wo shi tongxinglian, aka tongzhi haha.

Ni shi bai ren hai shi zhong gore ren?

Wo shi hunxue, yiban yiban/half and half ;)

China, Japan and S.Korea is very rich countries but uncivilized nation. and others? needless to say.

Ni piao liang, ma? Ni yo may yo zhow peng?

R57 R58 R60 HuH!? R54 R55 R56

Aw. That made me cry. I never thought I'd say this, but good for McDonalds.

Thank you for saying good for McDonald's instead of good on McDonald's.

Taiwan is the renegade province, baby!

Didn't McDonald's pull a similar thing in France with an ad featuring a gay son and his dad (although he didn't come out)? Meh.

And future reunification with China is part of the Kuomintang's platform, not to mention Taiwan's status as a truly sovereign and independent state is shaky considering they have never declared independence.

So torn here!

Kinda meh at a heinous corporation using a really difficult issue in every glbti persons' life - coming out to one's parents/family as sentimental, heart-wrenching fodder to sell their shitty burgers - or coffee - or whatever...

But then part of me appreciates that visibility is still so important - especially visibility that's positive and helpful...

And anything that gets the hateful Christians' panties in a twist - has to be a good thing - right?

Susu is proud of you, Xianzhong.

The actor who plays the son I believe was recently did a gay film.

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